How to Track Marketing Campaigns With Coremetrics

Coremetrics lets you track marketing campaigns via a 2 step process: 1) append “cm_mmc” link tags to URLs (similar to the “utm” tags in Google Analytcs). 2) sort these marketing programs into Marketing Channels (the highest level of traffic categorization) via rules   This post will give my thoughts on the best way to track … Read more How to Track Marketing Campaigns With Coremetrics

Complete Guide to Valuing Content in Google Analytics

For the past few years we’ve seen increasing numbers of content and ecommerce sites come together into some kind of hybrid. Online magazines hunting for new revenue streams add event tickets and product guides with click-to-buy functionality, while retailers looking to build engagement add blogs and editorial features. While the logic behind these approaches make … Read more Complete Guide to Valuing Content in Google Analytics

Coremetrics vs. Omniture vs. Google Analytics

Updated: Feb 26, 2013 I’m frequently asked about the big three web analytics tools: Google Analytics, Omniture, and Coremetrics. While the question is frequently posed as “which one is the best?” I also hear “how are they different?” So in that spirit I’m putting them head to head and giving my honest and quite comprehensive … Read more Coremetrics vs. Omniture vs. Google Analytics

Google Analytics Cookie Expiration

2017 UPDATE: this post from 2012 described the cookies used by “classic” Google Analytics (ga.js), which has now largely been replaced by Universal Analytics (analytics.js). While the old version of GA stored information client-side in user cookies, Universal Analytics instead uses just a single cookie to store a user ID, and then processes all the … Read more Google Analytics Cookie Expiration

Coremetrics Tip: Analyzing Traffic to a Specific Page

This is a tip specific for Coremetrics.  Frequently you want to understand where traffic to a specific page came from.  You see a spike in page views and want to understand it, you suspect a blog post may be sending traffic, etc.  There’s no default report in the Coremetrics Analytics interface that shows you this, so … Read more Coremetrics Tip: Analyzing Traffic to a Specific Page

How to Debug a Google Analytics Implementation

During a web analytics implementation (or audit), you need to check whether the data is being collected as planned.  You can do that as follows: The Basics: View Source Code To identify whether basic code is on the page, you can often visit the site > right-click> View Source.  Here I’ll use popular Q&A site Quora.com … Read more How to Debug a Google Analytics Implementation