Sessions per Page in Google Analytics

Misunderstood Metrics #2: Sessions Per Page Sessions are a standard metric throughout Google Analytics.  But one place you don’t see them is in the Content > Pages report.    Here, instead, you’ll see Pageviews and Unique Pageviews. Many enterprising users therefore try to get around this by creating their own custom report containing Page as ... Read more

Attribution in Google Analytics

Misunderstood Metrics #1: GA Attribution (or how someone came to your site today from that email you sent out 4 months ago) GA does a great job of making web data accessible and intuitive but there are a few dimensions and metrics that tend to trip up users, including marketing sources. Users visit your site ... Read more

Track Vanity URLs Using Redirects

This post shows how to set up 301 redirects to track vanity URLs in analytics tools like Google Analytics and IBM Digital Analytics (Coremetrics). This will ensure marketing query strings are appended to the destination page, so that marketing sources can be correctly tracked. Vanity URLs for Marketing Adding tracking parameters to URLs is an ... Read more

How to Track Bing Ad Keywords in Google Analytics

Update: in 2014, Bing enabled auto-tagging: So this old post is only for reference, to remember how hard things used to be 😀 When Google Analytics tracks traffic coming in, it looks at the referring URL structure to determine if it is a search engine. This referring URL looks something like By comparing this ... Read more

Master List of Coremetrics Query Strings

This is a followup to the post on debugging Coremetrics without TagBar.  In that post we walked through how to access and understand the query strings that get sent to Coremetrics servers while a user clicks around a website.   These query strings populate the tags that get set on each page to identify user actions. ... Read more

Complete Guide to Valuing Content in Google Analytics

For the past few years we've seen increasing numbers of content and ecommerce sites come together into some kind of hybrid. Online magazines hunting for new revenue streams add event tickets and product guides with click-to-buy functionality, while retailers looking to build engagement add blogs and editorial features. While the logic behind these approaches make ... Read more

Coremetrics Tip: Report Segments and Time

In Coremetrics you can analyze specific kinds of visitors by applying Report Segments.  For example, you can make a segment for visitors from a certain marketing channel or who made a certain kind of purchase. I like using Report Segments because you can browse nearly the full set of standard reports for your segment, while ... Read more

Coremetrics vs. Omniture vs. Google Analytics

Updated: Feb 26, 2013 I'm frequently asked about the big three web analytics tools: Google Analytics, Omniture, and Coremetrics. While the question is frequently posed as "which one is the best?" I also hear "how are they different?" So in that spirit I'm putting them head to head and giving my honest and quite comprehensive ... Read more