Google Tag Manager (GTM) conveniently provides a scroll depth trigger to determine how far someone has scrolled down the page. However, this scroll depth trigger doesn’t work on websites using single page app (SPA) technology, since there is no full page load to reset the thresholds. This means that once you scroll down to the … Read more Scroll Tracking for Single-Page Applications (GTM)
Note: a few reports below say that this method does not work. I’ll update this if I find out why. Sorry for the inconvenience. I was recently helping a friend hook up Stripe to a new Webflow-based subscription ecommerce site, and found that the documentation wasn’t particularly straightforward. So, in this guide, I’ll walk through … Read more How to Connect Stripe Checkout to Webflow
An API (Application Programming Interface) allows you to send requests to a remote data set, like querying a database. The response will then be delivered back to your own application in a standardized format. This is very helpful when you’re building an app or pulling metrics for reporting, because it means you can focus on … Read more Big List of Free and Open Public APIs (No Auth Needed)
This post contains scripts that you can use as Custom JS Variables in Google Tag Manager. These scripts all target the quite specific (yet common) use case where a site already running Google Analytics Enhanced Ecommerce now needs to run additional marketing or analytics tags. CONTENTS BackgroundPrerequisite: Create a Data Layer Variable for the Products … Read more Leverage Enhanced Ecommerce Data Layer for Marketing Pixels
Adding a custom dimension to Google Analytics involves several interconnected parts: the data layer, tag manager setup, and admin settings in GA. This post walks through each step of the process to show how they fit together. CONTENTS Step 1: Push Values into the Data Layer Step 2: Set up Custom Dimensions in Google Analytics Admin … Read more Set up Custom Dimensions using GA, GTM, and the Data Layer
The Google Custom Search JSON API is primarily designed for creating applications that retrieve and display search results programmatically, like a search box widget that you place on your own website. However, as part of this service, Google provides a free Google Search API that that lets you query Google’s search engine to check search … Read more Get SEO Data with the Google Custom Search JSON API
In Facebook Ads Manager, you may come across an error message banner stating “Pixel Error Affecting Delivery • An error with your Facebook pixel may be affecting the delivery of one or more of your ad sets. You can troubleshoot this error in Events Manager.” This post will describe the steps you can take to … Read more Troubleshoot FB Pixel Errors Affecting Delivery
It’s been a while since I did this, so this is an updated look at the top Google Sheets add-ons. I scraped this data from the Google Sheets add-on store. Earlier posts in this series: Top Google Sheets Add-Ons for Spreadsheets (+User Counts) [Oct 2018 Update] Top Google Sheets Add-Ons for Spreadsheets [Jan 2019 Update] … Read more [July 2019 Update] Top Google Sheets Add-ons
One common method of event tagging in Google Tag Manager uses GTM’s built-in interaction tracking to fire tags off the classes and IDs that are already on the page. This method is fast and convenient, but not always robust in the long term because site updates often edit or remove the HTML elements that your … Read more Event Tracking with Data Attributes in GTM
In late 2018, Facebook began appending “fbclid” query strings to the ends of all outbound URLs originating from Facebook’s site. These URLs take the format &fbclid=IwAR0Ylspg9Zo1-4JLuy5L3N7RhNTHg5BETDMlsQkUST8QC1JCo3iC6-54_PQ, and are appended to all outbound content, both FB ads as well as organic posts. This post will show you how to remove this parameter from your Google Analytics … Read more Remove fbclid Parameter from GA Reports