Collect Enhanced Ecommerce Values into GTM Variables

Setting up Enhanced Ecommerce tracking via Google Tag Manager & Google Analytics generally involves creating a data layer that contains all the relevant values, as described here: https://developers.google.com/tag-manager/enhanced-ecommerce#purchases These same values are often required to set up other marketing and analytics…

DOM Scraping Together a Datalayer for Google Analytics Ecommerce Tracking

Google Analytics’ e-commerce tracking is generally the most developer-intensive part of a Google Analytics implementation, because it requires a developer-built data layer on the transaction confirmation page. The data layer collects all the relevant data — the transaction ID, the…

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