Setting up Enhanced Ecommerce tracking via Google Tag Manager & Google Analytics generally involves creating a data layer that contains all the relevant values, as described here: https://developers.google.com/tag-manager/enhanced-ecommerce#purchases These same values are often required to set up other marketing and analytics…
Continue reading the "Collect Enhanced Ecommerce Values into GTM Variables" »
This is an updated, comprehensive list of all the Google Sheets add-ons (aka plugins or extensions) available in the Sheets add-on store, along with their user counts and comparisons to their rankings in July, 2018. Link to original article: Top Google…
Continue reading the "[OCT 2018 UPDATE] Top Google Sheets Add-Ons for Spreadsheets" »
While Google Analytics provides many reports and metrics designed to evaluate the effectiveness of content marketing, there is no report showing the conversion rates of specific posts or pages on your site. For example, if you’re tracking registrations on your…
Continue reading the "Content Marketing Analytics: Conversion Rate by Page" »
Google’s online spreadsheet service, Google Sheets, allows users to install add-ons (aka plugins or extensions) for additional functionality. After making a little Google Sheets add-on of my own, Archive Data, I became curious about what add-ons are most popular. Through…
Continue reading the "Top Google Sheets Add-Ons for Spreadsheets (+User Counts)" »
In response to many questions about tracking IP addresses in Google Analytics, this is a follow-up post to Get Visitor IP Address with Google Tag Manager. Please follow the instructions in that post first to collect visitor IP address into a…
Continue reading the "Track IP Address in Google Analytics using GTM" »
Google Analytics’ e-commerce tracking is generally the most developer-intensive part of a Google Analytics implementation, because it requires a developer-built data layer on the transaction confirmation page. The data layer collects all the relevant data — the transaction ID, the…
Continue reading the "DOM Scraping Together a Datalayer for Google Analytics Ecommerce Tracking" »
If you have a blog or work with content, you will likely want to know which type of posts are viewed most frequently by your readers. Google Analytics provides a lot of options for tracking content: it will show you…
Continue reading the "Track Popular Blog Tags and Categories in Google Analytics" »
This guide describes how to integrate the Google Analytics Client ID with the Contact Form 7 plugin for WordPress. No additional plugins are needed, though you will need to have Google Tag Manager available on the form page. While this post…
Continue reading the "Send Google Analytics Client ID with Contact Form 7" »
This post provides downloadable Google Tag Manager (GTM) scripts and a walkthrough of the necessary steps for getting clickstream data out of Google Analytics. This clickstream data already exists behind the scenes; every time a user takes a tracked action…
Continue reading the "Quickstart Guide to Google Analytics Clickstream Data" »
Google Optimize is Google’s A/B testing platform that lets you build variants of your site and run experiments to determine which version performs the best. Without additional configuration, you can choose among the following default experiment objectives: Bounces, Pageviews, Session…
Continue reading the "Google Optimize – How to Track Button Clicks" »
