A histogram is a type of chart that visually shows the distribution of data. It’s useful when looking at the average or median of a data set, to understand whether that data point is common or not. For example, an…
Continue reading the "Extend Google Analytics: Use Transaction Data to Create a Revenue Histogram" »
The box plot chart (aka box and whiskers) is a chart to visually display the distribution of a dataset: the maximum, minimum, median, and the range on either side of the median. Google Data Studio currently doesn’t provide a Box…
Continue reading the "Add a Pseudo Box Plot to Google Data Studio" »
Google Data Studio lets you hook up a wide variety of data sources and create cool reports and visualizations out of them. Sometimes, though, the wires get crossed during the import process, and there’s a data type issue where your…
Continue reading the "Data Studio Tip: Convert Dimensions to Metrics" »
This post shows four examples of using the dataLayer.push method to pass in extra metadata to Google Tag Manager (GTM) via Variables. #1 Standard GTM Data Layer Push Syntax #2 GTM Data Layer Push with Array #3 GTM Data Layer Push…
Continue reading the "GTM dataLayer.push Examples (Standard, Ecommerce, Advanced)" »
Setting up Enhanced Ecommerce tracking via Google Tag Manager & Google Analytics generally involves creating a data layer that contains all the relevant values, as described here: https://developers.google.com/tag-manager/enhanced-ecommerce#purchases These same values are often required to set up other marketing and analytics…
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This is an updated, comprehensive list of all the Google Sheets add-ons (aka plugins or extensions) available in the Sheets add-on store, along with their user counts and comparisons to their rankings in July, 2018. Other posts in this series:…
Continue reading the "[OCT 2018 UPDATE] Top Google Sheets Add-Ons for Spreadsheets" »
HOW TO NAME EVENTS IN GOOGLE ANALYTICS This post describes one proven naming strategy for Google Analytics event tracking. Event naming is critical for using Google Analytics event reporting hierarchy and drill-down structures. With a good naming system it will be…
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While Google Analytics provides many reports and metrics designed to evaluate the effectiveness of content marketing, there is no report showing the conversion rates of specific posts or pages on your site. For example, if you’re tracking registrations on your…
Continue reading the "Content Marketing Analytics: Conversion Rate by Page" »
Google’s online spreadsheet service, Google Sheets, allows users to install add-ons (aka plugins or extensions) for additional functionality. After making a little Google Sheets add-on of my own, Archive Data, I became curious about what add-ons are most popular. Through…
Continue reading the "Top Google Sheets Add-Ons for Spreadsheets (+User Counts)" »
In response to many questions about tracking IP addresses in Google Analytics, this is a follow-up post to Get Visitor IP Address with Google Tag Manager. Please follow the instructions in that post first to collect visitor IP address into a…
Continue reading the "Track IP Address in Google Analytics using GTM" »
