One common method of event tagging in Google Tag Manager uses GTM’s built-in interaction tracking to fire tags off the classes and IDs that are already on the page. This method is fast and convenient, but not always robust in…
Continue reading the "Event Tracking with Data Attributes in GTM" »
This post shows some useful Custom JavaScript Variables for Google Tag Manager. #2 and #3 require modification for your own site, while the others can be plugged in directly. Add Custom JavaScript Variables by navigating to Variables > New >…
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Google Analytics’ e-commerce tracking is generally the most developer-intensive part of a Google Analytics implementation, because it requires a developer-built data layer on the transaction confirmation page. The data layer collects all the relevant data — the transaction ID, the…
Continue reading the "DOM Scraping Together a Datalayer for Google Analytics Ecommerce Tracking" »
If you have a blog or work with content, you will likely want to know which type of posts are viewed most frequently by your readers. Google Analytics provides a lot of options for tracking content: it will show you…
Continue reading the "Track Popular Blog Tags and Categories in Google Analytics" »
While Google Tag Manager is best used in conjunction with a data layer, there are many cases where it will make sense to more rapidly deploy tags by scraping the DOM instead. Generally this is because DOM scraping means using…
Continue reading the "DOM Scraping into Data Layer & Custom JS Variables" »
Tracking the number of onsite search results is useful for finding common searches for which few, or zero, results were returned, so that you can address gaps in your product or content offerings. This metric can also be used to…
Continue reading the "Track Number of Search Results in Google Analytics with GTM" »
There are many types of site interactions you may be interested in tracking: scroll distance down a page, clicks on a hero image, email address submissions, and so on. All of these can be tracked using Google Analytics’ event tracking…
Continue reading the "Google Analytics Event Tracking in Google Tag Manager" »
