Hi all, I'm a huge fan of what JJ and Stockton are doing at Better Than Data for agencies and consultants. They've now released a really nice template that lets you easily configure Mixed Analytics API Connector to set up your Google Analytics (GA4) request in Google Sheets, and then visualize that data in Looker ... Read more
This is the current list of country codes used by Google Analytics and Google Ads. These are also known as Geo Target IDs. List of IDs Geo ID Name Country Code 2004 Afghanistan AF 2008 Albania AL 2012 Algeria DZ 2016 American Samoa AS 2020 Andorra AD 2024 Angola AO 2010 Antarctica AQ 2028 Antigua ... Read more
This is the current list of YouTube video category IDs: 1 Film & Animation 2 Autos & Vehicles 10 Music 15 Pets & Animals 17 Sports 18 Short Movies 19 Travel & Events 20 Gaming 21 Videoblogging 22 People & Blogs 23 Comedy 24 Entertainment 25 News & Politics 26 Howto & Style 27 Education ... Read more
A YouTube channel ID is a unique identifier for a YouTube channel. In recent years YouTube has moved to channel names instead of IDs, and it's now often impossible to find a channel ID by simply browsing around YouTube's website. However, the unique ID is still very important for fetching public data like view and ... Read more
Chrome has recently begun auto-completing the address bar with its best guess of the page title you'd like to retrieve. Here's a comparison showing the behavior of the address bar with and without auto-complete. While this may be useful for many, if you're on this page you're likely looking for how to turn it off ... Read more
Certain APIs and datasets accept or display data in Unix epoch timestamps, which are not natively recognized by Google Sheets and can therefore not be used for calculations or other data transformations. These timestamps can be converted as follows, substituting in your date cell where you see A2. Array formulas are also provided for converting ... Read more
Google Tag Manager (GTM) conveniently provides a scroll depth trigger to determine how far someone has scrolled down the page. However, this scroll depth trigger doesn't work on websites using single page app (SPA) technology, since there is no full page load to reset the thresholds. This means that once you scroll down to the ... Read more
An API (Application Programming Interface) allows you to send and receive data from a remote server, like querying a database. This is helpful when you're building an app or pulling metrics for reporting, because it means you can focus on presenting information in a unique or useful manner, rather than developing the underlying data set. ... Read more
This post contains scripts that you can use as Custom JS Variables in Google Tag Manager. These scripts all target the quite specific (yet common) use case where a site already running Google Analytics Enhanced Ecommerce now needs to run additional marketing or analytics tags. Related post: Collect Enhanced Ecommerce Values into GTM Variables CONTENTS ... Read more
This article was written for Universal Analytics, which will stop processing data in July 2023 as Google switches to GA4. As GA4 requires almost completely new configuration, check out Google's migration guide here, or, for a complete done-for-you solution, I recommend Mediauthentic. . Adding a custom dimension to Google Analytics involves several interconnected parts: the ... Read more
