Google’s Custom Search JSON API is primarily designed for creating applications that retrieve and display search results programmatically, like a search box widget that you place on your own website. However, as part of this service, Google provides a free…
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While Google Analytics provides many reports and metrics designed to evaluate the effectiveness of content marketing, there is no report showing the conversion rates of specific posts or pages on your site. For example, if you’re tracking registrations on your…
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Google’s online spreadsheet service, Google Sheets, allows users to install add-ons (aka plugins or extensions) for additional functionality. After making a little Google Sheets add-on of my own, Archive Data, I became curious about what add-ons are most popular. Through…
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The free Google Sheets add-on Archive Data helps store historical data from your Google Sheets reports and dashboards before it gets refreshed. It allows you to set a schedule to paste from row or column X to Y, automatically creating a…
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Using regex to match specific numbers of sub-directories in a URL can be very helpful for Google Analytics. When I configure a new Google Analytics view, I’ll usually set up Content Grouping so we can see traffic by page type…
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Misunderstood Metrics #1: GA Attribution (or how someone came to your site today from that email you sent out 4 months ago) GA does a great job of making web data accessible and intuitive but there are a few dimensions…
For the past few years we’ve seen increasing numbers of content and ecommerce sites come together into some kind of hybrid. Online magazines hunting for new revenue streams add event tickets and product guides with click-to-buy functionality, while retailers looking…
Continue reading the "Complete Guide to Valuing Content in Google Analytics" »
In Coremetrics you can analyze specific kinds of visitors by applying Report Segments. For example, you can make a segment for visitors from a certain marketing channel or who made a certain kind of purchase. I like using Report Segments…
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Setting a time frame in reporting is usually where any kind of analysis starts. You need to view trends over time, or compare to some time prior periods as a benchmark. I personally like to get tons of metrics…
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This is a tip specific for Coremetrics. Frequently you want to understand where traffic to a specific page came from. You see a spike in page views and want to understand it, you suspect a blog post may be sending traffic,…
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