While Google Analytics provides many reports and metrics designed to evaluate the effectiveness of content marketing, there is no report showing the conversion rates of specific posts or pages on your site. For example, if you’re tracking registrations on your…
Continue reading the "Content Marketing Analytics: Conversion Rate by Page" »
Google’s online spreadsheet service, Google Sheets, allows users to install add-ons (aka plugins or extensions) for additional functionality. After making a little Google Sheets add-on of my own, Archive Data, I became curious about what add-ons are most popular. Through…
Continue reading the "Top Google Sheets Add-Ons for Spreadsheets (+User Counts)" »
The free Google Sheets add-on Archive Data helps store historical data from your Google Sheets reports and dashboards before it gets refreshed. It allows you to set a schedule to paste from row or column X to Y, automatically creating a…
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Using regex to match specific numbers of sub-directories in a URL can be very helpful for Google Analytics. When I configure a new Google Analytics view, I’ll usually set up Content Grouping so we can see traffic by page type…
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Misunderstood Metrics #1: GA Attribution (or how someone came to your site today from that email you sent out 4 months ago) GA does a great job of making web data accessible and intuitive but there are a few dimensions…
For the past few years we’ve seen increasing numbers of content and ecommerce sites come together into some kind of hybrid. Online magazines hunting for new revenue streams add event tickets and product guides with click-to-buy functionality, while retailers looking…
Continue reading the "Complete Guide to Valuing Content in Google Analytics" »
In Coremetrics you can analyze specific kinds of visitors by applying Report Segments. For example, you can make a segment for visitors from a certain marketing channel or who made a certain kind of purchase. I like using Report Segments…
Continue reading the "Coremetrics Tip: Report Segments and Time" »
Setting a time frame in reporting is usually where any kind of analysis starts. You need to view trends over time, or compare to some time prior periods as a benchmark. I personally like to get tons of metrics…
Continue reading the "Google Analytics Tip: Trending Data Over Time" »
This is a tip specific for Coremetrics. Frequently you want to understand where traffic to a specific page came from. You see a spike in page views and want to understand it, you suspect a blog post may be sending traffic,…
Continue reading the "Coremetrics Tip: Analyzing Traffic to a Specific Page" »
Most people want dashboards so that they can just see their slice of the business without navigating through all the other reports. This makes sense, and for the most part Google Analytics is great at letting users slice and segment…
