Get SEO Data with the Google Custom Search JSON API

The Google Custom Search JSON API is primarily designed for creating applications that retrieve and display search results programmatically, like a search box widget that you place on your own website. However, as part of this service, Google provides a free Google Search API that that lets you query Google’s search engine to check search … Read more Get SEO Data with the Google Custom Search JSON API

Remove fbclid Parameter from GA Reports

In late 2018, Facebook began appending “fbclid” query strings to the ends of all outbound URLs originating from Facebook’s site. These URLs take the format &fbclid=IwAR0Ylspg9Zo1-4JLuy5L3N7RhNTHg5BETDMlsQkUST8QC1JCo3iC6-54_PQ, and are appended to all outbound content, both FB ads as well as organic posts. This post will show you how to remove this parameter from your Google Analytics … Read more Remove fbclid Parameter from GA Reports

[Solution] An error occured while the tag was fired: net :: ERR_ABORTED

Google’s Tag Assistant plugin is a great tool for troubleshooting various Google tags like Google Analytics, Google AdWords, and Google Tag Manager; just install and navigate to your site to enable checks for hundreds of issues. This post will describe how to fix a couple of the most common issues reported by the Tag Assistant … Read more [Solution] An error occured while the tag was fired: net :: ERR_ABORTED

Track FB Ads in GA with URL Dynamic Parameters

September 2018 Update: URL Dynamic Parameters are back! May 2018 Update: It looks like this feature has been (temporarily?) disabled by Facebook, at least for some accounts. There’s discussion online about it not working anymore, and information on these dynamic parameters has been edited out from the official documentation. The original article is still presented … Read more Track FB Ads in GA with URL Dynamic Parameters

Direct Traffic in Google Analytics

Misunderstood Metrics #3: Direct Traffic (or how someone did not actually type in a URL 280 characters long) Here’s a question I got that represents much of the confusion around direct traffic. In my direct traffic report I’m seeing many deep page links receiving visits from direct traffic.  I heard that people bookmarking the page and … Read more Direct Traffic in Google Analytics

Track Vanity URLs Using Redirects

This post shows how to set up 301 redirects to track vanity URLs in analytics tools like Google Analytics and IBM Digital Analytics (Coremetrics). This will ensure marketing query strings are appended to the destination page, so that marketing sources can be correctly tracked. Vanity URLs for Marketing Adding tracking parameters to URLs is an … Read more Track Vanity URLs Using Redirects

How to Tag and Track Social Media Traffic For Google Analytics

If you are reading this, you most likely are involved in promoting your site through social media.  You or your social media team are posting on Facebook, Twitter, Pinterest, etc. to drive traffic to your site.   You want to find out what social media sites are sending the most traffic, what social media sites … Read more How to Tag and Track Social Media Traffic For Google Analytics

How to Track Bing Ad Keywords in Google Analytics

Update: in 2014, Bing enabled auto-tagging: https://advertise.bingads.microsoft.com/en-us/blog/post/june-2014/auto-tagging-of-destination-urls-in-bing-ads. So this old post is only for reference, to remember how hard things used to be 😀 When Google Analytics tracks traffic coming in, it looks at the referring URL structure to determine if it is a search engine. This referring URL looks something like https://www.google.com/search?q=analytics&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a. By comparing this … Read more How to Track Bing Ad Keywords in Google Analytics

How to Track Marketing Campaigns With Coremetrics

Coremetrics lets you track marketing campaigns via a 2 step process: 1) append “cm_mmc” link tags to URLs (similar to the “utm” tags in Google Analytcs). 2) sort these marketing programs into Marketing Channels (the highest level of traffic categorization) via rules   This post will give my thoughts on the best way to track … Read more How to Track Marketing Campaigns With Coremetrics