How to Track Bing Ad Keywords in Google Analytics

Update: in 2014, Bing enabled auto-tagging: https://advertise.bingads.microsoft.com/en-us/blog/post/june-2014/auto-tagging-of-destination-urls-in-bing-ads. So this old post is only for reference, to remember how hard things used to be 😀 When Google Analytics tracks traffic coming in, it looks at the referring URL structure to determine if it is a search engine. This referring URL looks something like https://www.google.com/search?q=analytics&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a. By comparing this ... Read more