Track Vanity URLs Using Redirects

This post shows how to set up 301 redirects to track vanity URLs in analytics tools like Google Analytics and IBM Digital Analytics (Coremetrics). This will ensure marketing query strings are appended to the destination page, so that marketing sources can be correctly tracked. Vanity URLs for Marketing Adding tracking parameters to URLs is an … Read more Track Vanity URLs Using Redirects

How to Track Marketing Campaigns With Coremetrics

Coremetrics lets you track marketing campaigns via a 2 step process: 1) append “cm_mmc” link tags to URLs (similar to the “utm” tags in Google Analytcs). 2) sort these marketing programs into Marketing Channels (the highest level of traffic categorization) via rules   This post will give my thoughts on the best way to track … Read more How to Track Marketing Campaigns With Coremetrics

Coremetrics vs. Omniture vs. Google Analytics

Updated: Feb 26, 2013 I’m frequently asked about the big three web analytics tools: Google Analytics, Omniture, and Coremetrics. While the question is frequently posed as “which one is the best?” I also hear “how are they different?” So in that spirit I’m putting them head to head and giving my honest and quite comprehensive … Read more Coremetrics vs. Omniture vs. Google Analytics

Coremetrics Tip: Analyzing Traffic to a Specific Page

This is a tip specific for Coremetrics.  Frequently you want to understand where traffic to a specific page came from.  You see a spike in page views and want to understand it, you suspect a blog post may be sending traffic, etc.  There’s no default report in the Coremetrics Analytics interface that shows you this, so … Read more Coremetrics Tip: Analyzing Traffic to a Specific Page

How to Debug a Coremetrics Implementation

During a web analytics implementation, or while tracking down the source of tracking errors, it’s important to check what’s being sent to the analytics servers.  Coremetrics provides 3 ways to debug or QA an implementation: 1) The Coremetrics TagBar.   This is the everyday staple of QA’ing.  It’s an Internet Explorer/Firefox browser plug-in that shows … Read more How to Debug a Coremetrics Implementation