Google Analytics Cookie Expiration

2017 UPDATE: this post from 2012 described the cookies used by "classic" Google Analytics (ga.js), which has now largely been replaced by Universal Analytics (analytics.js). While the old version of GA stored information client-side in user cookies, Universal Analytics instead uses just a single cookie to store a user ID, and then processes all the ... Read more

How to Debug a Coremetrics Implementation

During a web analytics implementation, or while tracking down the source of tracking errors, it's important to check what's being sent to the analytics servers.  Coremetrics provides 3 ways to debug or QA an implementation: 1) The Coremetrics TagBar.   This is the everyday staple of QA'ing.  It's an Internet Explorer/Firefox browser plug-in that shows ... Read more