How to Debug a Google Analytics Implementation

During a web analytics implementation (or audit), you need to check whether the data is being collected as planned.  You can do that as follows: The Basics: View Source Code To identify whether basic code is on the page, you can often visit the site > right-click> View Source.  Here I’ll use popular Q&A site Quora.com … Read more How to Debug a Google Analytics Implementation

How to Debug a Coremetrics Implementation

During a web analytics implementation, or while tracking down the source of tracking errors, it’s important to check what’s being sent to the analytics servers.  Coremetrics provides 3 ways to debug or QA an implementation: 1) The Coremetrics TagBar.   This is the everyday staple of QA’ing.  It’s an Internet Explorer/Firefox browser plug-in that shows … Read more How to Debug a Coremetrics Implementation