How to Track Bing Ad Keywords in Google Analytics

Update: in 2014, Bing enabled auto-tagging: So this old post is only for reference, to remember how hard things used to be 😀 When Google Analytics tracks traffic coming in, it looks at the referring URL structure to determine if it is a search engine. This referring URL looks something like By comparing this … Read more

Complete Guide to Valuing Content in Google Analytics

For the past few years we’ve seen increasing numbers of content and ecommerce sites come together into some kind of hybrid. Online magazines hunting for new revenue streams add event tickets and product guides with click-to-buy functionality, while retailers looking to build engagement add blogs and editorial features. While the logic behind these approaches make … Read more

Coremetrics vs. Omniture vs. Google Analytics

Updated: Feb 26, 2013 I’m frequently asked about the big three web analytics tools: Google Analytics, Omniture, and Coremetrics. While the question is frequently posed as “which one is the best?” I also hear “how are they different?” So in that spirit I’m putting them head to head and giving my honest and quite comprehensive … Read more

Google Analytics Cookie Expiration

2017 UPDATE: this post from 2012 described the cookies used by “classic” Google Analytics (ga.js), which has now largely been replaced by Universal Analytics (analytics.js). While the old version of GA stored information client-side in user cookies, Universal Analytics instead uses just a single cookie to store a user ID, and then processes all the … Read more