Tracking the number of onsite search results is useful for finding common searches for which few, or zero, results were returned, so that you can address gaps in your product or content offerings. This metric can also be used to…
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In September 2017, Google released native YouTube video tracking in Google Tag Manager (GTM), which makes setting up Google Analytics event tracking for YouTube super easy. This blog post shows the steps to add YouTube video tracking to GTM, or…
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This is the fourth and final post in a series on design patterns for tracking events in Google Analytics (GA) using Google Tag Manager (GTM). This pattern combines developer pushes from the data layer with tags and variables in GTM.…
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This is the third post in a series on design patterns for tracking events in Google Analytics (GA) using Google Tag Manager (GTM). This third pattern is a developer-focused implementation pattern where your site developers push all the required information…
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There are many types of site interactions you may be interested in tracking: scroll distance down a page, clicks on a hero image, email address submissions, and so on. All of these can be tracked using Google Analytics’ event tracking…
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Every report in Google Analytics contains dimensions and metrics. Dimensions describe the data, and metrics measure them. Custom metrics let you measure additional items beyond the default measurements like “sessions” and “total events”. It’s easy to overlook them because it’s…
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Using regex to match specific numbers of sub-directories in a URL can be very helpful for Google Analytics. When I configure a new Google Analytics view, I’ll usually set up Content Grouping so we can see traffic by page type…
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Adding a custom dimension to Google Analytics involves several interconnected parts: the data layer, tag manager setup, and admin settings in GA. This post walks through each step of the process to show how they fit together. Step 1: Push Values…
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Depending on your site setup, a user may navigate between multiple subdomains while on your site. For example, they may start with blog.xyz.com, then go to www.xyz.com, and so on. Google Analytics has a Hostname (subdomain) report located at Audience…
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These are 2 super easy methods to exclude your own internal traffic from Google Analytics when you have a dynamic IP address or are using your mobile data network. They don’t require configuring cookies or custom dimensions — you can…
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