September 2018 Update: URL Dynamic Parameters are back! May 2018 Update: It looks like this feature has been (temporarily?) disabled by Facebook, at least for some accounts. There’s discussion online about it not working anymore, and information on these dynamic…
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Working as a Google Analytics / Google Tag Manager consultant, it’s common to navigate around the web with tools like the Google Analytics Debugger and Google Analytics Tag Assistant still active in the browser. These tools display information about every tracking call…
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Tracking the number of onsite search results is useful for finding common searches for which few, or zero, results were returned, so that you can address gaps in your product or content offerings. This metric can also be used to…
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In September 2017, Google released native YouTube video tracking in Google Tag Manager (GTM), which makes setting up Google Analytics event tracking for YouTube super easy. This blog post shows the steps to add YouTube video tracking to GTM, or…
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This is the fourth and final post in a series on design patterns for tracking events in Google Analytics (GA) using Google Tag Manager (GTM). This pattern combines developer pushes from the data layer with tags and variables in GTM.…
Continue reading the "GA Event Tracking in GTM - Combined Auto-Event & Data Layer" »
This is the third post in a series on design patterns for tracking events in Google Analytics (GA) using Google Tag Manager (GTM). This third pattern is a developer-focused implementation pattern where your site developers push all the required information…
Continue reading the "GA Event Tracking in GTM - Pass-Through Data Layer" »
There are many types of site interactions you may be interested in tracking: scroll distance down a page, clicks on a hero image, email address submissions, and so on. All of these can be tracked using Google Analytics’ event tracking…
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Every report in Google Analytics contains dimensions and metrics. Dimensions describe the data, and metrics measure them. Custom metrics let you measure additional items beyond the default measurements like “sessions” and “total events”. It’s easy to overlook them because it’s…
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Using regex to match specific numbers of sub-directories in a URL can be very helpful for Google Analytics. When I configure a new Google Analytics view, I’ll usually set up Content Grouping so we can see traffic by page type…
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Adding a custom dimension to Google Analytics involves several interconnected parts: the data layer, tag manager setup, and admin settings in GA. This post walks through each step of the process to show how they fit together. Step 1: Push Values…
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