GA Event Tracking in GTM – Pass-Through Data Layer


  1. Best instructions I’ve ever seen. Straight to the point, simple and for some reasons noone else seems to be able to do this. Good job.

  2. Thank you very much for this post. I was used to the old way without GTM, of justing calling the ga(‘send’,’event’,’category’,’action’,’label’). I had to go through a lot of digging, before finally i found a good article on sending the event via javascript.

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