Google Optimize – How to Track Button Clicks


      1. The part of setting up GTM to correctly work with Optimize. Not exactly clear for those of us who are new to this. What name exactly is supposed to be used for “event names that you enter refer to the names by which they appear in Google Analytics” – would this be the Event Category? Action? or Label that we created in the Tag Configuration? Or none of these?

    1. You can extract the information with a script. I added in some information on that, please take a look and let me know if it answers your question.

    1. You again? It explains exactly how to track button clicks, including the exact tag and trigger setup — you just need to substitute in your own button’s CSS selector. Do you have a specific question about it?

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