Google Optimize – How to Track Button Clicks


      1. The part of setting up GTM to correctly work with Optimize. Not exactly clear for those of us who are new to this. What name exactly is supposed to be used for “event names that you enter refer to the names by which they appear in Google Analytics” – would this be the Event Category? Action? or Label that we created in the Tag Configuration? Or none of these?

      2. Setting up event tracking in GTM is a huge and separate topic in itself, so instead of doubling the length of this post, I included a link to one of my detailed posts on adding GA event tracking to buttons. Do you mean I should have copied and pasted that post into this post?

        Yes, event names refer to the names given for the category, action, and/or label.

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