Hi John, thank you for the comment! I haven't used this tool in years, so I'm happily surprised to hear the article is still relevant 😀
Thanks also for the information about ha1 and cm_mmc.

Also, just noticed, your explanation of "ul" with marketing tags, you are short 1 parameter. "http://www.yoursite.com/?cm_mmc=A-_-B-_-C" should be "http://www.yoursite.com/?cm_mmc=A-_-B-_-C-_-D" without the last parameter, the marketing tag will fail. There is also an old version of the marketing tag where you fire each part separately: "cm_ven=xxx&cm_cat=xxx&cm_pla=xxx&cm_ite=xxx" in this instance, if afield is left off (particularly cm_pla) the interface will replace the missing field with a "-1"

Thanks Ana!

Hi Marcelo, you can check the "ul" parameter and the "rf" parameter. On the landing page, the "ul" parameter may hold a value like http://www.yoursite.com/?cm_mmc=A-_-B-_-C, in which case Coremetrics takes that cm_mmc value and uses it to define the traffic source.

For visits coming in from direct, organic search, etc, there won't be a cm_mmc value. so in those cases Coremetrics will check the "rf" (referring site) paramater to see where the visit came from. Either way it all gets processed on Coremetrics' servers so there's no straightforward way to check how it's going to show up in the reports.

Any of those parameters tell us which traffic source Coremetrics gets? Something similar co GA utmcc.

Thanks, Rod. I hope it helped save you some time. And nice site!

Many thanks for this post. I have been digging around for just this information and it is a useful reference.