Comments on: GA Event Tracking in GTM - Pass-Through Data Layer

By: Anonymous

Anonymous — Wed, 17 Feb 2021 13:58:40 +0000

In reply to Ana. For our use it was useful for making sure event total was equal to the number of clicks as this was new to us, in hindsight this was not needed. This has proved a useful exercise though, should we want to put a monetary value of differing quantities to these events in the future we could. Regardless this article was the most helpful walkthrough I have found.

By: Ana

Ana — Tue, 16 Feb 2021 11:09:20 +0000

In reply to Anonymous. Nice, that's an interesting solution. Is it more useful to see it as a value than as a total event count?

By: Anonymous

Anonymous — Mon, 15 Feb 2021 14:29:39 +0000

This is a very clear and helpful guide, the images are clear and relevant with the example using more than 1 variable instead of the usual very basic singular uses I often see.

For my use case I had a value of 1 passed to the dataLayer on each click which I also mapped in my custom event tag under value so now I can see how many times each combination of category, action and label was clicked. It is not the solution I was looking for but it is the solution that works.

By: Ana

Ana — Fri, 01 May 2020 12:34:07 +0000

In reply to Pai. Thank you :)

By: Pai

Pai — Fri, 01 May 2020 08:51:52 +0000

Best article! I was so confused how `dataLayer.push(...)` triggers an event to GTM. This really answers my question and I coun't find elsewhere on the internet or at least can't find them easily without reading through hundred of lines. Thanks.

By: Ana

Ana — Tue, 08 Oct 2019 06:28:20 +0000

In reply to Anonymous. I'm going to frame this comment and put it on my wall. Thank you so much!

By: Anonymous

Anonymous — Tue, 08 Oct 2019 05:49:46 +0000

Literally the single best guide on the internet for GTM. Clear, considerations, well-detailed, but most of all, easy to understand. Nothing worse than reading a guide that feels intentionally convoluted so the author can flex their intellect. This is the opposite of that. Clearly, this author knows how it’s done. Thank you!

By: Ana

Ana — Sun, 31 Mar 2019 05:27:07 +0000

In reply to Anonymous. As long as the data layer push is correctly configured, GTM will automatically hear the event being fired. What happens when you open up GTM Preview mode? You should see the data layer pushes reflected in the left-hand panel. Please also remember that to actually use those values for GTM tags, you'll need to set up triggers and variables to collect the information from the data layer.

By: Anonymous

Anonymous — Fri, 29 Mar 2019 15:18:30 +0000

I’m having a little trouble getting this to work and I’m not sure how I can go about debugging it. I think I’ve followed the directions in the article properly. It’s a little fuzzy to me how exactly GTM hears the event being fired. I put mine within a click event handler that simply pushed the values into the dataLayer object as you’ve outlined in the first step. Does GTM watch for changes to that object, or is there something else I need to do to make GTM pass the values?

By: Ana

Ana — Mon, 25 Feb 2019 02:03:02 +0000

In reply to Anonymous. Thanks so much! Glad it was useful.