Common Google Analytics issues include broken cookies that overstate session counts, malformed code snippets that prevent accurate tracking, incorrectly configured filters, etc. We will review your Google Analytics implementation and identify all technical issues preventing data from being properly collected and reported. We can also help you transition from Classic GA to Universal Analytics.
We will ensure your campaign tags follow a logical pattern that enables marketing managers to view performance by channel as well as drill down into details by campaign. This process will also fix all "not set", "Other", and similar campaign-tag related issues that may be appearing in reports.
All audit projects include 5 hours of phone and email support.
You are also welcome to use our Google Analytics Audit tool. This tool will automatically run through a set of checks for common GA implementation problems.
Common queries and requests handled by the online Google Analytics Audit tool include: