As far as I know you have to use the Coremetrics "cm_mmc" tags and there's no way to make it recognize GA tags instead. However, I haven't used Coremetrics in a couple years now so it's possible there's been some change since then. Sorry I can't give more up to date guidance -- reaching out to their tech support is probably your best bet.

Sorry, I'm actually not sure if this will work or not. It's probably best to either test a fake URL to see what happens or ask Coremetrics customer support directly.

Is it possible to add coremetrics to a link that has an anchor in it?

For example:

http://www.mysite.com/landingpage#landingpage-section?cm_mmc=email-_-20120919_FallCampaign-_-ID987-_-HeroImage

Hi Tabish, this article is about marketing tags not site promotion tags. However to answer your question, if you don't want to add a site promotion tag at the end of the URL, you can use a "manual" site promotions tag in the source code instead. It will produce the same result as a site promotion tag and the link syntax would be something like this:

a href="www.example-site.com/product1234" manual_cm_sp="Homepage-_-Hero-_-/product1234/"

Hi Ana, Similar question if you mistyped a value for one of the 4 slots and its not showing up in coremetrics, Is there any way to see it? or is there any way to get them back into coremetrics?

Thanks for the question and sorry for the delay in response. Unfortunately Coremetrics doesn't provide a good way to debug marketing tags -- you can only click on a link and see what it registers as in the reports. With that said, the most common reasons for this kind of issue are because either the cm_mmc parameter uses some special characters that break the URL or because there's a redirect on the URL you're sending them to. One thing that may help is by using Explore to make a segment on this mis-registered traffic and seeing what their "destination URL" is. This will include the full URL and all cm_mmc tags on the landing page so you can confirm that there's no redirect. Please let me know if this helps. If you want to respond with the URL and cm_mmc tag I'd also be happy to take a look and let you know if I see anything odd.

Great article. Do you know if there is a way to track if cm_mmc tags are being fired correctly and registering under correct marketing bucket. We are currently seeing issues where our paid search url tagged with cm_mmc parameter are getting registered under direct load or natural search. Any help on how can I debug this would be great.

Thanks
Madhvee jain

Unfortunately no -- once the data is in, there's no way to modify it.