@Sohel, I'm not sure this even works anymore as it seems Bing deleted this info from their help pages and I haven't tested it myself recently.
But if it still works, you'd just add it into one of the Google "utm" parameters, e.g.
utm_source=bing&utm_medium=cpc&utm_campaign=example&utm_term={QueryString}&utm_term={MatchType}|{BidMatchType}

You only have 5 "utm" parameters so you'd have to replace one of the existing ones or append them together like in the example above.

Great info. btw, if we are to use MatchType and BidMatchType in the code, how would that look like ..? Can you please let me know here what to write in the url for these 2 items.?

Like we are using, &utm_term={QueryString} to find out the exact text that invokes the ads. So, what and how to write for the MatchType and BidMatchType..?

Thanks

Hey Andy, I checked out the site, looks like it will definitely fill a need to simplify/standardize tagging for Bing. Nice!

Great post! We realized that the pain of manually tagging Bing Ads campaigns could be solved by software. We launched our GA UTM auto-tagger for Bing Ads today. Would love your thoughts.

http://www.bizible.com/bing-ads-auto-tagging

Best,
Andy Turman
co-founder
Bizible Marketing Analytics

Hey Zhenya, GA gives you 5 slots to play with but in my example above I only used 4 (utm_medium, utm_source, utm_campaign, and utm_term). The remaining one is utm_content, so you can put Ad Group into utm_content if you want. That will need to be done manually for each of your ads as unlike the querystring there's no way to automatically populate this field.

So to keep going with my example above, with the extra slot in this case it would look like:

utm_source=bing&utm_medium=cpc&utm_campaign=example&utm_content=adgroup&utm_term={QueryString}

If you need more than 5, you can start appending them together (I like to use a pipe). For example, utm_content=adgroup|broadmatch. The only problem is that once you start doing that, it becomes harder to read within the tool and you'll probably need to export it out of GA to analyze it.

Feel free to shoot me an email if any of this isn't clear!

Absolutely, Ana. I have a real question now -- what do you suggest when wanting to track not only campaign, keyword and ad but also AD GROUP? Do we have to sacrifice one of the others in order to get Ad Group showing in GA as well? Thanks in advance!

Thanks for the note, Zhenya!