Comments on: Google Analytics Cookie Expiration https://mixedanalytics.com/blog/google-analytics-cookie-expiration/ APIs, Sheets, and Analytics Mon, 11 Dec 2017 05:22:49 +0000 hourly 1 https://wordpress.org/?v=6.5.5 By: Ana Kravitz https://mixedanalytics.com/blog/google-analytics-cookie-expiration/#comment-39 Thu, 15 Aug 2013 09:01:55 +0000 http://www.akravitz.com/?p=343#comment-39 In reply to Michael.

Interesting comment. There are a few ways you could change your unique visitor count - I see overstated visit/visitor counts regularly - but so far it's always been due to broken code, not on purpose! I think most companies are using GA to understand their business, not produce an inflated number. Your point may be that some advertising rates are based on visitor counts but advertisers wouldn't continue advertising if they didn't get the results they expected, right? I don't know, can you elaborate on how you might exploit the system? 🙂

]]> By: Michael https://mixedanalytics.com/blog/google-analytics-cookie-expiration/#comment-38 Wed, 14 Aug 2013 15:52:54 +0000 http://www.akravitz.com/?p=343#comment-38 So am I right in thinking this customization of the UTMA cookie means that it is possible to improve your unique visitors figure? I'm surprised if this isn't exploited by many.

]]> By: Ana Kravitz https://mixedanalytics.com/blog/google-analytics-cookie-expiration/#comment-37 Fri, 07 Jun 2013 10:18:29 +0000 http://www.akravitz.com/?p=343#comment-37 In reply to Daniel.

Good question - you're right, 30 days is useless for quite a lot of businesses with a longer sales cycle, and for now there's no way to lengthen the time range. That means that the only way to handle this is to pass a visitor ID into a custom var for every visitor that hits your site (see http://cutroni.com/blog/2011/05/05/merging-google-analytics-with-your-data-warehouse/ for more details) and do your own user-level analysis.

Alternately you can wait and hope that GA upgrades this functionality soon - they do make tons of updates to the product so anything is possible.

]]> By: Daniel https://mixedanalytics.com/blog/google-analytics-cookie-expiration/#comment-36 Wed, 05 Jun 2013 18:32:43 +0000 http://www.akravitz.com/?p=343#comment-36 Can we lengthen the time range in the time to purchase/ lat time report in analytics using any of these? I have a client with really long lag time between first visit to purchase (6-8 weeks), so 30 days is a bit useless to me.

]]> By: Ana Kravitz https://mixedanalytics.com/blog/google-analytics-cookie-expiration/#comment-35 Sat, 06 Apr 2013 09:52:20 +0000 http://www.akravitz.com/?p=343#comment-35 In reply to Tayyab Nasir Nasir.

Hi Tayyab, all these cookies get set automatically, you don't need to do anything except make sure the basic GA tracking code is enabled.

]]> By: Tayyab Nasir Nasir https://mixedanalytics.com/blog/google-analytics-cookie-expiration/#comment-34 Tue, 02 Apr 2013 06:39:38 +0000 http://www.akravitz.com/?p=343#comment-34 I was searching for this topic from the past 2 days i have to make a thesis.Awesome work and great article .
There is a question if we add these codes in blogger along with the tracking code will they work do you prefer using all 3 of them or only one
_utma or _utmz

]]> By: Ana Kravitz https://mixedanalytics.com/blog/google-analytics-cookie-expiration/#comment-33 Tue, 18 Sep 2012 18:10:33 +0000 http://www.akravitz.com/?p=343#comment-33 In reply to Cristian from SenkaiLabs.

Thanks, Cristian! Cool blog 🙂

]]> By: Cristian from SenkaiLabs https://mixedanalytics.com/blog/google-analytics-cookie-expiration/#comment-32 Tue, 18 Sep 2012 17:15:45 +0000 http://www.akravitz.com/?p=343#comment-32 Super interesting, as a reference to share with clients about the cookie expiration. I just shared this post on my blog, thanks 🙂

]]> By: Ana Kravitz https://mixedanalytics.com/blog/google-analytics-cookie-expiration/#comment-31 Tue, 14 Aug 2012 02:19:17 +0000 http://www.akravitz.com/?p=343#comment-31 In reply to Cam Bazz.

Can I ask what logs you're referring to?

]]> By: Cam Bazz https://mixedanalytics.com/blog/google-analytics-cookie-expiration/#comment-30 Tue, 14 Aug 2012 02:02:06 +0000 http://www.akravitz.com/?p=343#comment-30 Hello,

I was researching as to why I have utma, utmz cookies in my logs, even though I quit using analytics. It has been a week now, and I still observe those cookies. So, with expiration periods this long, it will be some time before they disappear?

But I am assuming these cookies belong to our domains, so they can be flushed by setting a new cookie that is expired.

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