Comments on: Coremetrics vs. Omniture vs. Google Analytics

By: Ana Kravitz

Ana Kravitz — Fri, 03 Mar 2017 12:17:53 +0000

In reply to Suneel Dasika. Hi Suneel, I believe you're talking about IBM Coremetrics, right? In this case I believe it would get attributed to Direct. The sale happened on April 12, and within your 14 days attribution window (Mar 30 - April 12) the first click was direct. I think that's how it works, but I haven't used Coremetrics in years and am not 100% sure anymore.

By: Suneel Dasika

Suneel Dasika — Thu, 02 Mar 2017 20:21:38 +0000

In reply to Suneel Dasika.

Modified question below.
Ana. Thanks for the level of detail. I have a question about attribution.

Consider this sample customer path and attribution
First Visit to the site: Jan 2, 2017 – Google PPC AD –>Site –> Exit
Jan 31, 2017 – Direct –> Site –> Exit
April 12, 2017 – Direct –> Site –> Placed an Order (Order Value $500)
April 29 2017 – Natural –> Site –> Exit

For the fiscal April 2017,for the time-frame 4/01/207 - 04/29/2017, assuming only 1 customer placed just 1 order, which channel do I attribute the $500 to for the 14 day first click attribution?
Thank you very much for the clarification.

By: Suneel Dasika

Suneel Dasika — Thu, 02 Mar 2017 20:19:26 +0000

Ana. Thanks for the level of detail. I have a question about attribution.

Consider this sample customer path and attribution
First Visit to the site: Jan 2, 2017 - Google PPC AD -->Site --> Exit
Jan 31, 2017 - Direct --> Site --> Exit
April 12, 2017 – Direct --> Site --> Placed an Order (Order Value $500)
April 29 2017 – Natural --> Site --> Exit

For the fiscal April 2017, assuming only 1 customer placed just 1 order, which channel do I attribute the $500 to for the 14 day first click attribution?
Thank you very much for the clarification.

By: Ana Kravitz

Ana Kravitz — Thu, 06 Oct 2016 04:42:41 +0000

In reply to Teddy Kolva. No, that limitation only exists for segments. Standard data can go back to the start of data collection.

By: Teddy Kolva

Teddy Kolva — Wed, 05 Oct 2016 16:34:30 +0000

Segmentation time limits are 93 days for CM. For data in general, can you only look at the last 93 days of data, too?

By: anonymous

anonymous — Fri, 29 Jul 2016 16:59:25 +0000

Excellent post. We currently use Coremetrics and GA and looking to compare both systems in order to make a decision about having only one analytics system. This post helped me a lot in my analysis.

Thanks again!

By: Hari

Hari — Wed, 19 Aug 2015 07:39:43 +0000

Thanks Ana for this wonderful post and comments.

I have been given a task now to compare GA and Coremetrics. Hope in last 2 years there would be more update to both. I never used Coremetrics and trying to gather more information. Very useful for my study. - Thanks again!

By: Ana Kravitz

Ana Kravitz — Wed, 04 Feb 2015 04:11:56 +0000

In reply to Bob Russotti. Thanks, Bob. You're right, IBM and the others don't provide an easy way to demo their tools, which is a shame.

By: Bob Russotti

Bob Russotti — Tue, 03 Feb 2015 16:30:35 +0000

I came across this YouTube Channel for GA: https://www.youtube.com/user/googleanalytics

By: Bob Russotti

Bob Russotti — Tue, 03 Feb 2015 15:55:02 +0000

Wonderful post and comments. Choosing between these tools is a big burden in terms of research. The implementation and support are big concerns. I'd really like to use current versions of the tools to get familiar before I buy them. So that gives GA a strong advantage because I know the tool. I also like (and learned through your post) that GA has the largest user community. That's really useful. The demos from IBM, WebTrends and Adobe aren't sufficient for me to make a choice. They all look really good. But the devil is in the details. I've looked for YouTube videos to show these tools in use. But I haven't found good ones so far.