Hey Michele, nope - the standard reports can be pulled for any time period. You'll see some pre-set time periods like "last month", "last quarter", "last year", etc., and you can also put in custom dates (though custom dates can take a very very long time to run...). Good luck!

Another question here on reports. Is there the same time range limits on the standard report (without segment applied)?

Thanks
Michele

Partly because of sampling but also because they have different logic for what defines a visit. Marketing channels will probably be set up a bit differently as well, attribution logic is different, pages may be tagged differently, etc. If all is set up properly, they should be directionally the same - I'd do some comparison reports to check.

Thanks again!
This data mismatch sound scary though... Is it due entirely to GA doing data sampling, or also Coremetrics is not precise in some other ways ?

It helps to plan ahead but isn't strictly necessary as you can run segments for historical data later on. You can use both tools, but just realize they will give you different results so you may end up spending time chasing down why the data doesn't match...

If you create a Persistent Segment for future data, it will be available the next day.

PS: If I create a segment with Coremetrics, can I run segmented reports right away or is there a delay ?

Hey Alessandro!
1) Correct, in the main interface using the Report Segments, you can only go back to 93 days ago. If you want to go back further than that, you'll need to use the Explore add-on to run a One-Time (historical) report. Explore still has limits -- you can only go back 13 months, and then the report can only span 93 days. So to get a years worth of historical data you'd need to run 4 separate One-Time reports, one after the other.

It's definitely not as easy as creating a segment in GA. On the bright side, you can run these reports with unsampled data while GA samples the data to speed up processing.

2) After you create a Persistent report segment, it will be available to you going forward. But you always have to choose if you want a One-Time (past) or Persistent (future) segment, it's not like GA where there's no distinction.

3) As far as I know, there aren't any pre-set segments. You need to make your own in the Report Segments tool.

Once the segment is created, it's available forever after as many times as you want. So you never need to recreate it again. However you can only use it going back for 93 days, like if you made a segment last year and then view it today (8/29/12), you can only see it from 5/28/12 through 8/28/12.

Thanks

Oscar