Comments on: Content Marketing Analytics: Conversion Rate by Page https://mixedanalytics.com/blog/content-marketing-analytics-conversion-by-page/ APIs, Sheets, and Analytics Thu, 25 Feb 2021 08:43:45 +0000 hourly 1 https://wordpress.org/?v=6.5.5 By: Ana https://mixedanalytics.com/blog/content-marketing-analytics-conversion-by-page/#comment-18192 Fri, 31 Jul 2020 01:11:23 +0000 http://mixedanalytics.com/?p=7322#comment-18192 In reply to Ryan.

Hey Ryan! The reverse goal path report shows you the 3-4 pages immediately before the goal, this report is intended to show you the contribution of all pages regardless of where they were in the flow.

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By: Ryan https://mixedanalytics.com/blog/content-marketing-analytics-conversion-by-page/#comment-18189 Thu, 30 Jul 2020 23:43:39 +0000 http://mixedanalytics.com/?p=7322#comment-18189 Ana,

How would you compare this method w/ using the Reverse Goal Path report to see the pages that led to conversion?

Thanks!

Ryan

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By: Ana https://mixedanalytics.com/blog/content-marketing-analytics-conversion-by-page/#comment-17936 Tue, 07 Jul 2020 12:27:17 +0000 http://mixedanalytics.com/?p=7322#comment-17936 In reply to Anonymous.

It's really a decision on your end, to weigh the setup and planning time of implementing new code vs. the manual work of setting up individual segments. If it's just 10, then it probably only takes you about 45 mins to create and view your segments, so that could be your baseline for comparison.
Also, since I'm not sure of your reporting requirements, it's totally possible there are better / simpler solutions than those mentioned above. For example, in many cases it's good enough to look at the landing pages report or the Page Value metric, and neither of those require any extra work at all.

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By: Anonymous https://mixedanalytics.com/blog/content-marketing-analytics-conversion-by-page/#comment-17932 Tue, 07 Jul 2020 06:37:57 +0000 http://mixedanalytics.com/?p=7322#comment-17932 In reply to Ana.

Thanks Ana.
As a ball park what would you describe as a handful of pages? I'd be thinking a quarterly review of 10 to 15 key pages. Appreciate your response.

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By: Ana https://mixedanalytics.com/blog/content-marketing-analytics-conversion-by-page/#comment-17922 Mon, 06 Jul 2020 17:25:09 +0000 http://mixedanalytics.com/?p=7322#comment-17922 In reply to Brian M.

Hey Brian, I’d just use a segment if you’re just checking on a handful of pages in an ad-hoc manner. Then you don't need to implement anything, and it's totally flexible and easy to set up. If you want to see analyze a lot of pages for conversions, though, then it makes more sense to implement some kind of advanced tracking.  

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By: Brian M https://mixedanalytics.com/blog/content-marketing-analytics-conversion-by-page/#comment-17920 Mon, 06 Jul 2020 16:11:25 +0000 http://mixedanalytics.com/?p=7322#comment-17920 Really great post Ana.
Would you do only one of the above, or what are your thoughts on implementing both?

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By: Ana https://mixedanalytics.com/blog/content-marketing-analytics-conversion-by-page/#comment-6115 Wed, 20 Feb 2019 15:26:40 +0000 http://mixedanalytics.com/?p=7322#comment-6115 In reply to Chris.

Thank you! Feedback like this keeps me posting 🙂

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By: Chris https://mixedanalytics.com/blog/content-marketing-analytics-conversion-by-page/#comment-6113 Wed, 20 Feb 2019 14:00:33 +0000 http://mixedanalytics.com/?p=7322#comment-6113 Love it! The understanding of scope is sth that many beginners are struggling with. This concise tutorial puts this theory into a useful case.

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By: jose @ Imactions https://mixedanalytics.com/blog/content-marketing-analytics-conversion-by-page/#comment-5154 Fri, 19 Oct 2018 17:30:43 +0000 http://mixedanalytics.com/?p=7322#comment-5154 very interesting information especially the different solutions to know the conversions of a specific page

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