Can’t Access Google AdWords Keyword Planner

The Google AdWords keyword planner is one of the best free tools for researching the demand for a market and its keywords. However, Google pushes new signups into a “new account loop”, where they ask you to enter payment details before accessing the keyword tool. This post originally showed how to access the Google AdWords keyword planner without making an account or entering payment information, but as of March 2018, that method no longer works. See below for the newest suggestions on how to access the Google AdWords Keyword Planner.

First, the “new account loop” in question looks like this, with options only for “About your business”, “Your first campaign”, and “Payment”. Once you’re here, there’s no way to access the keyword planner tool, even if you reload the page, use a VPN, clear your cookies, etc.


The AdWords New Account Loop

The AdWords Keywords planner is located at


Previously, you could click Create an Account and then ‘Skip the Guided Setup’ link to bypass the payment details screen. If you click Start Now, this option still exists, but now sends you to the same account loop as the other options.



Google wants users to enter payment details before accessing the Google AdWords Keyword Planner tool, and has removed the existing methods of accessing it without a credit card. If you’re aware of any workarounds, like accessing a legacy version of AdWords, please share… but they will likely be eliminated soon. Therefore, if you’re not ready to create a campaign yet, at this point the most reliable solution is as follows:

  1. Log in (or create a new account)
  2. Create your ad and enter your payment details
  3. Once you’re in the AdWords interface, simply pause or delete your campaign.
  4. Then, from the main AdWords overview screen, click the settings icon and then Planning to access the Keyword Planner.

16 thoughts on “Can’t Access Google AdWords Keyword Planner”

  1. Hello. I don’t think that the “Skip the guided setup” exists now. I had to check AdWords forums for another resolution and it worked.

    • You need to fill out the fields shown in the first screenshot, where it asks for Your Budget, Locations, Network, Keywords, etc., and then click Save and Continue.

    • If you search for “free keyword tools” you’ll find many results, but I haven’t tried any of them.

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